Lola’s Fine Hot Sauce

Meet Lola’s

Lola's Fine Hot Sauce originated from the passion and culinary skills of Lola, a Filipino immigrant in Iowa, who crafted unique hot sauces using fresh, local produce. Her son, inspired by her original recipe combining red jalapenos, habanero peppers, garlic, and lime, started sharing and selling the sauce in 2015. The brand's mission is to provide a unique, flavorful, and not overly hot sauce made from the freshest ingredients and exotic peppers. Growing from local farmer's markets in Des Moines to widespread popularity, Lola's Fine Hot Sauce is a family-inspired, heartwarming success story, offering a delectable and unique hot sauce for everyone.

Growth with Lola’s

Lola’s has managed to grow steadily over the past few years in an extremely competitive market.

Ad Spend vs Ad Attributed Revenue 2022 - 2023

The Hot Sauce Category on Amazon is highly competitive, but in spite of that we have been able to increase ROAS efficiency to boost sales for this up-and coming brand.

Ordered Product Sales Over Time

2020 - Started with LFHS

2021 - Started Ads in July, Leading to Significant Growth through Q4

2022 - Tested, Refined, and Increased Ad Spend to Boost Sales

2023 - Increased ad efficiency and kept ad spend the same; 2 Back-to-back All Time Best Sales months (Nov. & Dec.)

Notable KPIs

5

E-commerce Platforms Managed (Amazon.com, Hyvee Online, Target.com, Instacart, Faire)

2.5

Average ROAS across all campaigns

28%

2022 - 2023 YOY Growth on Amazon

We started with a dormant account…

Lola's Fine Hot Sauce

We started working together in late 2019 when their account needed serious work after being dormant for 2 years, big yikes when it comes to sales velocity and listing ranking.

We started by cleaning up their listings, creating variations, helping set up their internal processes for FBA fulfillment, and getting their trademark registered with Amazon Brand Registry.

The next hurdle was their review count was low. We implemented a feedback request application and implemented an insert card to generate reviews. Our seller review count went from 2 reviews and below 3 stars to 20 reviews with 4.25 Stars.

A big issue with many sellers is that their products are being acquired by 3rd-Party sellers at some point in their supply chain, being sold for under MAP pricing and undercutting the product owner. Lolas was no different, there were 15+ 3rd third-party sellers dragging down our Buy Box Percentage and affecting sales. We pursued the 3rd Parties and slowly but surely increased Buy Box percentage over time to 90%+ on our top-selling items.

We were approved to start running ads on Amazon, and given a modest budget for testing. In approximately 6 months of testing, we were consistently getting 2:1 ROAs in a particularly competitive space and continued to refine our strategy to increase ROAs over time.