Sertodo Copper

Meet Sertodo

Based in Austin, TX, and Santa Clara de Cobre, Sertodo was founded by Jonathan Beall in 1997 and is a beacon of artisanal excellence in handcrafted copper goods. From iconic Moscow Mule Mugs to premium cookware used in high-end restaurants around the world, each product is a masterpiece. With over 25 years of experience working with 100% pure recycled copper, Sertodo Copper embodies a philosophy of creating heirlooms that are made to be used and last for generations. All while being committed to sustainability and environmental responsibility. Sertodo continues to define the standard for copper goods and remains committed to the highest standards possible.

Growth with Sertodo

Sertodo is one of Rephlex Digital’s longest-standing clients and we have been proud to support them in the growth of Sertodo on Amazon.

Ad spend vs Ad Attributed Revenue

Ordered Product Sales Over Time

Notable KPIs

$1,742,545+

Total Ordered Product Sales Since Starting in 2019

4.72

Average ROAS across all campaigns

10%

Average True ACOS *Ad spend / Ordered Product Sales (2019 - 2023)

$888,000+

Total Ad Attributed Revenue (2019 - 2023)

We started with account health issues…

Sertodo Timeline

We Began in 2019

We started working together in 2019 when their account had been banned on Amazon after the transition from Vendor Central to Seller Central.

Trademark Hurdle

The next hurdle was that their trademark was mixed up in the Amazon system and our account was not recognized as the brand owner. We battled with this for over a year and assisted them in securing a second trademark and over time regained control over our IP.

Focusing on Growth

After getting that cleared up, we worked to grow the account through times when the global copper supply was anything but steady. Copper was in high demand in late 2020 as construction demand increased and supply chains were strained.

Steady Improvement

Even through these struggles, we remained steady and focused our efforts on our highest selling products and our reputation grew as customers discovered the excellence in each handmade piece. With each passing month, sales increased and the products began flying out of the Fulfillment Center shelves.

Competitors Arise

Sertodo has created some competition over the years, after others saw our growth online. These brands started using our photos, copy, and all similar assets in new listings/sites across the internet. We’ve worked through battling counterfeit sellers and explored legal options and more. Through it all we focused on doing what we do best - selling the highest quality copper kitchenware on the market and let the product speak for itself.