Precision Hunting Supply

Meet Precision Hunting Supply

Precision Hunting Supply, formerly Best of the West Arizona, is an Arizona-based hunting and long-range hunting company specializing in custom Best of the West and Huskemaw long-range hunting systems. PHS is comprised of sportsmen, outdoorsmen, and conservationists who love helping other hunters succeed! Precision Hunting Supply is the #1 authorized Best of the West and Huskemaw dealer in the southwest! Aside from custom rifles, Precision Hunting Supply is known for its Accurizer Service, a proprietary process where they pair your rifle with the optic of your choice, perform ballistics testing and transform it into a customized long-range shooting system. PHS has positioned itself to become the national authority in long-range hunting systems.

Growth with PHS

PHS has seen steady growth after working with Rephlex Digital to improve site performance and SEO.

Website Sales Over Time

Website Traffic Overtime

Website Redesign

Before

After

 

Notable KPIs

3.5x

 Unique Visitors

485%

 Increase in website sales in the first year

3x

The number of impressions on Google Search

Our Work With PHS…

Precision Hunting Supply
Starting Out
Starting Out

Our ongoing relationship includes consulting on new projects and initiatives, ensuring PHS remains a leader in their field in the digital space.

Building a Base
Building a Base

We enhanced their online presence through improved SEO and optimizing their Google My Business, leading to increased website traffic and record sales in November and December 2023.

Branching Out
Branching Out

Diversification efforts included launching product sales on Amazon and implementing an email marketing strategy to nurture their audience effectively.

Positioned for Growth
Positioned for Growth

In early 2023, PHS positioned itself as the top seller of Huskemaw Optics in the country, aiming to become a distributor in the western U.S., and developed a separate B2B Shopify site for dealer management and orders.

Expanding Partnerships
Expanding Partnerships

Later that year, PHS sought to expand partnerships and rebrand from BOTWAZ, resulting in a comprehensive transition plan that included logo design, marketing, and audience education, ensuring a smooth brand evolution without impacting web traffic or sales.

Our Relationship Continues
Our Relationship Continues

Our ongoing relationship includes consulting on new projects and initiatives, ensuring PHS remains a leader in their field in the digital space.

We are a team of two here at Precision Hunting Supply and between travel, shows and working on the business, we were stretched thin. Rephlex Digital was able to come in and take over duties on the website, Amazon, Google, and all of our online platforms. They’re even writing our emails. I talk with them on a weekly basis and have been looking for more ways to get them involved. I recommend working with them and look forward to continuing growing together.”

Paul Bourgeois, Owner of Precision Hunting Supply

Want to join in? Connect with us today!

Previous

Lola's Fine Hot Sauce - E-commerce Consulting